Ultimate Irish Guide to succeeding at Omnichannel E-commerce

The perfect storms of Covid-19 and Brexit have made the rapid uptake of e-commerce capabilities a prerogative for Irish SMEs in 2021.

ecommerce
Despite the surge in e-commerce activity by Irish firms before Christmas, the year ahead 2021 still presents retailers with a challenge to go online to not only deal with closed premises if they are deemed non-essential but to address the expectations of an increasingly digitalised consumer.

To get the message out to SMEs, Bank of Ireland recently collaborated with online shopping platform Shopify as well as Pointy, the Irish platform recently acquired by Google that helps shoppers find via the internet the products they need in your physical store, and the E-commerce Association of Ireland (eCAI), to highlight the opportunities that exist online.

ThinkBusiness also collaborated with the Local Enterprise Offices to highlight how local businesses across Ireland are making use of the Trading Online Voucher scheme to get selling online.

Source: ThinkBusiness.ie

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